Business lines structure

Softline: Business lines structure

Softline is a leading international company specializing in software licensing and providing a full range of IT services relating to infrastructural projects, training, legal support, and IT outsourcing.


Software Deliveries:

  • Softline (www.softline.ru) has been in the IT market since 1993; today, the Company is a leader in software licensing, training, and consulting. Softline is a major distributor for over 3,000 software manufacturers. Softline is an authorized partner of the world’s leading manufacturers, and enjoys the highest partnership status with Microsoft, Symantec, Citrix, McAfee, Computer Associates, Oracle, Adobe, Kaspersky Lab, VMware, and many more. Currently, Softline has representation offices in 65 cities in Russia, CIS countries, and other countries of the world.

  • AXOFT (www.axoft.ru) is a major software distributor in the market of Russia and CIS. The company supplies products of over 1,000 software manufacturers including Microsoft, Oracle, Hewlett-Packard, Symantec, McAfee, Trend Micro, Check Point, GFI, Embarcadero, Red Hat, Computer Associates, Novell, PTC, Adobe, Quark, Corel, Kerio, ABBYY, Kaspersky Lab, ASCON, Acronis, Eset, PROMT, Dr. Web etc. AXOFT’s partnership network comprises over 5,500 companies: system integrators, resellers and other participants, which are connected, in some way or other, with software sales.

  • Allsoft (www.allsoft.ru) is the leading Russian Internet shop of licensed software, which was established by Softline in 2004. Allsoft catalogue comprises over 15,000 programs by Russian and foreign manufacturers. Allsoft advantages include quick delivery (electronic or physical), accumulative discounts, and a variety of payment options (online payments (including bank cards), ATMs, SMS etc.).

  • AFLEX DISTRIBUTION (www.aflex.ru) is an exclusive distributor for Acronis, Parallels, Bit Defender, Mirapolis, and other software manufacturers. Currently, the company’s partnership network comprises 300 companies in Russian regions and CIS countries. For each of the vendors, the company has a special program, which is targeted at attracting new partners and enhancing the loyalty of the existing partners, thus contributing to constant growth and development of the entire network.


IT Services and Infrastructural Projects


SaaS and Cloud Technologies:

  • You can find a complete range of SaaS in Softline catalogue at cloud.softline.ru. The Company offers, to corporate customers, a wide variety of cloud services for solving various IT tasks, such as team work implementation, communication system organization, video conferencing, corporate mailing, protection of corporate mail from spam and malware, etc. Softline cooperates with reliable vendors providing reliable solutions (such as Microsoft, Google, Symantec etc.) and has an own-developed fail-safe platform for the principal SaaS services.

  • Softcloud platform (www.softcloud.ru) is a common cloud multivendor platform for placement, accounting, and sale of SaaS solutions. Softcloud provides a new opportunity for companies to offer a new service to their clients and to get an additional source of income. By becoming a White Label partner, the company gets a chance to use a powerful SaaS platform, which is fully customized to meet the company’s needs.

    The White Label platform implies entire preservation of the partner company’s brand. Softcloud platform provides for creating, with minimum expenditures in terms of time and money, electronic trading sites to ensure quick sales to end users.

  • ActiveCloud (www.activecloud.ru) is a team of over 70 specialists. Throughout 8 years of its work, the company has gained confidence of the most complex and highly-attended web projects in the CIS. The company provides reliable hosting for 15,000 sites with full automation of all processes. Moreover, ActiveCloud carries out automatic backup of the sites on a daily basis, and ensures retrieval of data for any of the last 14 days. Own-developed protection technologies preclude various site hacking attempts if the site has vulnerabilities in its program code. ActiveCloud: Hosting, domains, and cloud solutions in 5 minutes, 24x7.


Innovations and Venture Projects

  • Softline Venture Partners Fund (www.softlinevp.ru),founded in December 2008, deals with venture investments in independent developers. Throughout the time of work of the fund, over 450 projects were taken in for consideration; investments were granted for 6 projects; the average amount of investments into a project totaled up to USD 1 million. Selection criteria are as follows:
    – Availability of a professional team of developers;
    – A unique idea/product;
    – Commercial value of the product.

  • The First Virtual focuses on providing communication services (such as a virtual telephone number), including an opportunity to create an automatic telephone system to be available for ordering through the operator’s internet site.

  • Mirapolis Virtual Room software is essentially a system for video conferencing, webinars, virtual classrooms, presentations, meetings, and other online sessions.

    Mirapolis Knowledge Center software provides an integrated solution for automation of the training process, assessment and development of personnel, the building of knowledge control systems, and automation of activities in training centers.

  • Magazinga.com: the first “shop constructor” for VKontakte and other social networks and blogs.


  • daripodarki.ru: a shop of Softline gift vouchers.

  • Soft@Mail.Ru (soft.mail.ru) is one of the oldest resources on information technologies in Runet; it is a joint project of Softline and Mail.Ru, the major Internet portal.

  • exponenta.ru: an educational mathematical site.

  • In 2009, Softline launched own-developed corporate portal DeskWork (www.deskwork.ru), which was based on the long-term experience in implementation of portal solutions. DeskWork corporate portal features a convenient means for personnel interaction and teamwork in any company.